Date
24 May 2017
Microsoft hopes to piggyback on the dominance of Baidu of web search in mainland China. Photo: Bloomberg
Microsoft hopes to piggyback on the dominance of Baidu of web search in mainland China. Photo: Bloomberg

Microsoft signs China search deal with Baidu

Microsoft Corp. and Chinese search giant Baidu Inc. have signed a deal to make Baidu.com the default search engine and home page for users of Microsoft’s Edge browser in China, Bloomberg reported.

The deal, announced Wednesday, is one of seven new agreements publicized this week as Microsoft seeks to make inroads into the world’s second-largest economy.

Chinese President Xi Jinping will tour Microsoft’s campus in Redmond, Washington, Thursday with Satya Nadella, the firm’s chief executive.

While there are hundreds of millions of personal computers running Windows, because of widespread piracy, Microsoft has had difficulty extracting revenue from many of these users.

The Baidu deal is designed to help Microsoft capture more users for its new Windows 10 software.

In exchange for its privileged status, Baidu will make it easier for its own customers to update to Microsoft’s new operating system.

The deal will strengthen Baidu’s grip on web search in China. More than 92 percent of mainland internet users use Baidu, China Internet Network Information Center figures show.

– Contact us at [email protected]

RA/FL

EJI Weekly Newsletter

Please click here to unsubscribe