Twitter Inc. unveiled Tuesday a long-anticipated feature called “Moments” — a slimmed-down version of the chaotic social media service, The Wall Street Journal reported.
The service is curating its content in an effort to take on the workload that has led countless users to abandon Twitter.
A team of editors will pick through the roughly half a billion tweets sent each day to find the most interesting content about live events.
For example, a “moment” about the South Carolina floods in a prereleased version of the product this week featured a montage of photos and videos taken by residents, reporters and emergency crews.
The product aims to highlight Twitter’s relevance as a real-time communication tool during breaking news events and sports contests as well as spotlight lower-brow trends such as viral videos of cute animals.
“What we’re trying to do is get the content directly in front of you without you having to make decisions,” Madhu Muthukumar, the product manager overseeing Moments, was quoted as saying.
Users will tap a lightning icon to access Moments, where they will find a guide to about eight of the day’s top stories and trends, such as the winners of the Nobel Prize in medicine or this week’s train derailment in Vermont.
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