HKBN Ltd. (01310.HK) has partnered with LeTV to offer some subscribers broadcasts of English Premier League soccer matches for an average HK$272 per month.
The first 5,000 users of the Hong Kong broadband internet provider’s 100MB household service who register for the package on a 24-month contract can watch the games using the Chinese online video giant’s set-top boxes.
The Premier League coverage will start in August next year, the Hong Kong Economic Journal reported Friday.
The registration for the promotional package is scheduled to start at midnight Friday.
LeTV Holdings Co. Ltd. vice president Mo Cuitian said he is confident users will be able to enjoy smooth 4K-resolution video streaming through HKBN’s 100MB broadband network.
The 24-month package also includes HKBN’s broadband service and the rental of the LeTV receiver.
Excluding those costs, HKBN says, the subscription to the soccer broadcasts works out to a theoretical HK$230 a month.
By comparison, nowTV, operated by PCCW Ltd. (00008.HK), charges an average monthly fee of HK$264 to subscribers who want to watch the league in the coming three years.
NowTV, however, also broadcasts Spain’s Primera Liga and news and drama programs.
HKBN’s chief executive, William Yeung, said he expects the company to achieve early its goal of hosting one million users by 2019.
The firm now has 700,000 registered users.
PCCW is controlled by Richard Li Tzar-kai, who owns EJ Insight’s parent company, the Hong Kong Economic Journal Co. Ltd.
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