McDonald’s Corp., trying to revive flagging sales, is calling the rollout of all-day breakfast in the United States a success.
The fast-food giant is telling its franchisees to prepare for the next course, a national value plan, Bloomberg reported.
The chain is trying to ignite a turnaround after seven straight quarters of declining US same-store sales.
Targeting budget-minded diners could help it against competitors who have been advertising deals lately.
Wendy’s Co. recently started promoting a 4-for-US$4 deal that includes a Jr. Bacon Cheeseburger, four-piece chicken nuggets, fries and a drink.
Burger King is offering coupons through its mobile-phone app, while KFC has value meals, such as a pot pie, cookie and drink, for US$5.
McDonald’s is also trying to simplify its menu and kitchens to speed customer service at its roughly 14,300 domestic locations.
– Contact us at [email protected]