Date
20 September 2017
McDonald's will have to counter a spate of value deals offered by its competitors. Photo: Bloomberg
McDonald's will have to counter a spate of value deals offered by its competitors. Photo: Bloomberg

McDonald’s, happy with all-day breakfast, eyes value plan

McDonald’s Corp., trying to revive flagging sales, is calling the rollout of all-day breakfast in the United States a success.

The fast-food giant is telling its franchisees to prepare for the next course, a national value plan, Bloomberg reported.

The chain is trying to ignite a turnaround after seven straight quarters of declining US same-store sales.

Targeting budget-minded diners could help it against competitors who have been advertising deals lately.

Wendy’s Co. recently started promoting a 4-for-US$4 deal that includes a Jr. Bacon Cheeseburger, four-piece chicken nuggets, fries and a drink.

Burger King is offering coupons through its mobile-phone app, while KFC has value meals, such as a pot pie, cookie and drink, for US$5.

McDonald’s is also trying to simplify its menu and kitchens to speed customer service at its roughly 14,300 domestic locations.

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