Quite a few young Hongkongers opened mini “shops” on social media platform Instagram in the recent past, but most of them failed to make much headway.
The reason is because they couldn’t get their names out in a meaningful way and draw the attention of their target customers.
Setting up a virtual shop on Instagram shop is fairly simple, which is why it’s getting popular. Just open an account, slap on some product photos and descriptions and you are in business.
However, managing the cyber stores takes a lot more serious effort and professional touches, says digital marketer Kenneth Kwok.
As Instagram is a photo-driven platform, it goes without saying that photo quality is crucial.
Imagine someone is searching for jeans, a quality photo definitely makes a big difference when that person decides which item to buy.
If you want to attract buyers, nice photos in the right mood and tone that suit the tastes of your target customers are a must.
They also need to be properly arranged and presented in order to draw viewers and prompt them to read more and keep following your postings, Kwok explains.
Captions and product descriptions are also important. The main caption should be evocative, with the right length, and be appealing to potential shoppers.
Positioning is another key point that many people often miss.
Some shop owners list too many different items, with lack of any particular focus. Without a clear identity, an Instagram shop won’t have much chance of surviving, Kwok adds.
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