Twitter Inc. has named a Google Inc. veteran its new chairman, signaling a stepped-up effort to reverse slowing growth.
Omid Kordestani, once described as Google’s “business founder” by co-founder Larry Page, will have a hands-on role, helping with recruitment and strategy, Bloomberg reports, citing a company spokesman.
Twitter is working to improve its product amid investor criticism, making it easier for casual users — among them Kordestani — to stay active and find helpful content.
Kordestani, 51, joined Google in 1999 to craft its business plan and run sales.
He helped build the company’s advertising business and was named chief business officer in July of last year.
Kordestani, whose role at Google was reduced when the company became Alphabet Inc., will bring his experience building an advertising business from midsize to large.
He also will likely recruit some key senior talent, said Scott Kessler, an analyst at S&P Capital IQ.
“He has a tremendous number of connections in and around the Valley,” Kessler said.
Kordestani also may have a hand in shaking up Twitter’s board, he added.
“You need some new blood and additional board members to move the vision for the company forward.”
Kordestani is taking the post that Jack Dorsey vacated when he was named chief executive officer last week.
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