Date
19 October 2017
Fashion retailer Zara's online platform is among the ten most popular e-commerce sites in Spain. Photo: Zara
Fashion retailer Zara's online platform is among the ten most popular e-commerce sites in Spain. Photo: Zara

Why online channels are the best way to reach Spanish consumers

The Spanish economy has been bouncing back nicely in the past two years. GDP is back on the growth track and jobless rate is falling. One sector, particularly, is standing out: e-commerce.

E-commerce spending grew an impressive 24.8 percent in Spain last year, outpacing the European average of 18.9 percent during the same period, according to the Spanish National Commission for Markets and Competition.

Taking note of this, the Hong Kong Trade Development Council is urging local firms to focus on online channels if they want to target Spanish consumers, especially via mobile shopping platforms.

Seven out of 10 internet users in Spain shop online. Data also shows that 14 percent of online sales were done via smartphones last year, almost three times more than the level in 2012.

Hospitality and tourism top the internet shopping chart, while clothing, electronics, books and cosmetics are also among the most popular items.

Language and logistics are common challenges for foreign firms seeking to sell to Spanish customers.

Given this, Hong Kong firms that wish to explore the market should identify the right local partners before stepping into the country.

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RC

 

EJ Insight writer

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