Meliá Hotels International, SA, a Spanish hotel group, is planning to expand in mainland China, hoping to open 12 new hotels in three years, the Hong Kong Economic Journal reported Monday.
The company, which has about 370 hotels around the world, sees China as a market that will bring in business domestically and overseas, the report said, citing deputy vice president Maria Zarraluqui.
Domestically, China is a market with decent development potential, Zarraluqui said, while the huge number of Chinese tourists overseas is benefiting the group’s business in Europe.
Meliá plans to be running 20 hotels in China in three years’ time, two of which have started operations and six of which are being built.
The firm’s hotel in Jinan, Shandong province, has an occupancy rate of 65 percent, and occupancy at the one in Xi’an, Shaanxi province, which has an average room rate of 900 yuan (US$142), is 66 percent, Zarraluqui said.
Meanwhile, the group’s revenue from Chinese tourists in Europe surged 32 percent for the first nine months of this year from the same period last year.
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