Even if you don’t sell anything online, you will find that the internet has some influence on your business.
That influence will only get bigger in the coming years.
One reason is that the internet plays an increasingly important part in consumers’ decision-making process.
Eight in 10 people search the internet when they want to buy something and research the product online, Mandy Law, Google Hong Kong strategic partner manager, told an e-commerce seminar.
So if a company does not have an online presence, it can kiss a big chunk of potential clients goodbye.
People in general believe a product has better quality — and they have greater confidence in a company’s credibility — when they see related ads online, Law said, citing a study.
Imagine when potential customers surf the internet on their computers or mobile devices for the sort of merchandise you sell and all they find is information and advertisements about some other brands.
When consumers increasingly rely on the internet to help them decide which product to buy, a brick-and-mortar operator not only must compete with online businesses but also with other traditional retailers that actively reach out to customers online.
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