Hong Kong Television Entertainment Co. Ltd., the free-to-air television service operator under PCCW Ltd. (00008.HK), will launch station ViuTV in April next year, the Hong Kong Economic Journal reported on Thursday.
The new TV station will take a light-asset approach with initial investment equivalent to only 40 percent of Hong Kong Television Network Ltd. (01137.HK) and 20 percent of Television Broadcasts Ltd. (00511.HK).
It has invested HK$300 million to roll out 20 projects on the basis of a commitment the free-TV arm made to gain its license in April this year, general manager Lo Ting-fai said.
The new station will use 99 as its channel code and will broadcast news programs produced by PCCW’s now TV. It will have limited contract artists and no station building.
The station pledged to invest HK$1.3 billion in the next six years and HK$2.7 billion in 10 years.
Also, an application called Viu OTT will be launched on Monday for mobile transmission of Japanese, Korean and Taiwanese drama series and animation shows with Chinese subtitles.
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