Lots of people use Facebook for social media marketing.
Companies design campaigns to drive traffic to their Facebook page and offer incentives like discounts or gifts in return for likes.
Some research firms quantified the value of likes and shares to reflect their potential to increase the perceived value of products, influence shoppers and drive business.
In a 2013 report, AddShoppers, for example put a value of US$1.41 on each Facebook like and US$3.58 for each share.
A local mother has probably taken notice of that potential and come up with an idea to monetize it.
This woman was arranging a group birthday party for 45 families, local media reported.
She approached Deric Wong, a photographer working for local satirical magazine 100Most, asking him to take photos at the function for free.
In return for the sponsorship, the parents would reward the photographer with Facebook likes and shares.
The photographer said no, and the woman became upset.
Marcobilly Chong, who was asked to take pictures at an event by the same woman, posted their testy verbal exchange on the web.
Here is part of the conversation. It was subsequently picked up by local media.
“[To grow the business], you need to accumulate clients,” the woman said.
“If I keep accumulating clients like you, I will go out of business soon,” the photographer replied.
“Giving one free trial could lead to tremendous business opportunities in the future. This is called business strategy,” the woman insisted.
“The free service part is certain, but the business opportunities part looks illusionary,” the photographer retorted.
“What you are suggesting is not a business deal. It is called taking advantage of others.”
“You are too calculating. It’s a waste of time talking to you,” the woman replied.
Earning likes and shares is important, but thinking of them as currency and expecting free service is a bit outrageous.
No wonder netizens lashed out at the stingy woman for being unreasonable.
Some noted that this parent group began searching for free photographers two months ago.
Another photographer, Terry Smile, said he regretted agreeing to take pictures at an event organized by the woman.
He said he saw participants at the event paying the woman, who refused to pay him or even say “thank you”.
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