Bloomberg has launched an Asia edition of its business website, offering regional news and insight backed by a global reporting team of more than 2,400 journalists.
The announcement followed the launch of Bloomberg Business Europe in April in an expanded strategy to deliver more localized content.
The Asia edition is based in Hong Kong and will have its own complement of editors led by Anjali Kapoor, former director of digital news strategy at The Globe and Mail in Canada.
“I am delighted to be in Asia to watch this happen,” Bloomberg editor-in-chief John Micklethwait said.
“We have expanded our Asia coverage across all our platforms and our new Asia-based editorial team will deliver more relevant stories to our growing audience in the region. We will now push ahead with a more concerted reporting effort across Asia.”
In September, Bloomberg’s digital properties reached 3.6 million desktop unique visitors in Asia Pacific, more than The Wall Street Journal, CNBC, CNNMoney and Business Insider.
On the heels of 34 percent year-on-year growth in unique visitors in Asia, the new site will draw on the reporting of about 500 Bloomberg journalists across 24 Asia Pacific cities and include dedicated sections on Asia finance and Southeast Asia.
“With our Asia edition now up and running, it will provide advertisers and business partners with more opportunities to maximise impact in reaching their target audiences,” Parry Ravindranathan, managing director of Bloomberg Media Asia Pacific, said.
The site will build on the success of Bloomberg’s global website which has surpassed The Wall Street Journal in traffic and has become a leader in digital video among business and financial media.
– Contact us at [email protected]