Date
23 March 2017
Aside from popular badminton brands like Yonex and Li Ning, Chan also sells niche brands from Britain, Japan and Canada. Photo: Internet
Aside from popular badminton brands like Yonex and Li Ning, Chan also sells niche brands from Britain, Japan and Canada. Photo: Internet

How this sports gear e-vendor stands out from the crowd

ST Chan was probably the first one in Hong Kong to sell sports products online.

When internet took the world by storm in the late ’90s, Chan became intrigued by the seemingly endless possibilities of the new cyber era. He launched his website in 1999.

Encouraged by his badminton trainer, he started selling badminton accessories on his website, and later added fitness gear to his online store,  Chan told the Hong Kong Economic Journal.

His online business was little affected when the dot-com bubble burst.

However, the outbreak of the Severe Acute Respiratory Syndrome in 2003 cost him his full-time job. That drove him to devote full attention to his online business.

To stand out from the competition, Chan sources rare badminton racket brands from Japan, Britain and Canada. He would even help customers find specific brands upon their request.

While avoiding high rentals is a key reason for many small and medium-sized companies to open e-shops, Chan has a bigger ambition, which is to grow an international business through his website.

His customers now come from everywhere, including Europe, North America, the Middle East and even Africa.

His latest moves include the introduction of smart sports products and the use of social media platforms to reach customers.

– Contact us at english@hkej.com

CG

EJ Insight writer

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