The Hong Kong government has set up a HK$10 million fund to help promote the city’s tourist attractions abroad, Ming Pao Daily reported Wednesday.
The move comes as the number of tourists visiting Hong Kong declines.
The Hong Kong Tourism Board announced that 10 attractions have received public subsidies, including Hong Kong Disneyland and Ocean Park, which among others, will launch promotions to attract visitors from this month to March next year.
The two parks will team up to offer coupons to visitors for accommodation, food and admission tickets.
For instance, Disneyland will send HK$100 meal coupons to visitors.
The plan involves 69 projects, covering 12 countries, including Australia, the United States and Southeast Asia.
Ngong Ping 360, which has received the largest subsidy, will step up promotion of its brand in the mainland, Thailand, Philippines and South Korea via advertising online or in social media.
The attraction will offer visitors a two-for-one deal on cable car tickets.
Gregory So Kam-leung, secretary of commerce and economic development, was quoted as saying that the city’s tourism industry has been weakening and the situation can’t be ignored.
He also said he will meet officials from the National Tourism Bureau in Beijing to discuss how to clamp down on zero-fee tours designed to force tourists from the mainland to shop at selected stores in Hong Kong.
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