Date
15 December 2017
G.E.M.'s marketing manager may have overestimated the number of mainland tourists who are interested in the pop singer's concert in London. Photo: YouTube
G.E.M.'s marketing manager may have overestimated the number of mainland tourists who are interested in the pop singer's concert in London. Photo: YouTube

Did G.E.M. wrap up World Tour on a high note?

So how was the response to G.E.M.’s concert in London, the last stop of her World Tour?

“G.E.M. Get Everybody Moving X.X.X. Live” was a tough act to follow, considering the Hong Kong pop diva charged more than Madonna and Taylor Swift.

But there are two sides to it. One is that Gloria Tang Tsz-kei’s tour of 49 countries was a roaring success with delirious fans filling up her concert venues. The other is that some of the tickets – in London, in particular – were given away or heavily discounted.

G.E.M. priced her tickets as much as 652 pounds (US$985, HK$8,909) for the “Meet & Greet Package”, beating Madonna’s 435 pounds and Taylor Swift’s 249 pounds.

But some sources said the response to the 24-year-old singer’s gig at SSE Wembley Arena was lukewarm, prompting organizers to give away some 40 premium tickets, while others said the price went down to as low as 19 pounds at the last minute.

That suggests that G.E.M., which stands for “Get Everybody Moving”, has turned out to be like her favorite song “Bubble”. But that’s just part of the smear campaign against her, her backers would say.

G.E.M. rose to international stardom after she scooped the second runner-up prize in the Chinese version of the Korean reality TV show “I Am a Singer” last year.

In a video post, GEM said she was glad her world tour, consisting of 73 shows in 49 cities, was a complete success, noting that “the facts speak for themselves”.

Her video clips include live feeds on Facebook; no empty seats could be seen.

“Looking back at the two-year concert, I found my life has been undergoing many changes and I have learnt a lot,” she wrote on a Facebook post.

“An end is just the beginning. You will see a more mature and marvelous G.E.M, who will sing for another 500 years for you.”

Indeed, G.E.M is a sensation, what with her powerful voice and all. But critics sniff at her tendency to talk up her value.

In her first world tour in 2011, G.E.M. was ridiculed by some media for her “space prices”, referring to her astronomically high ticket prices in venues in North America, Australia, Asia and Europe, compared with her concerts in mainland cities such as Chongqing, Weizhou, Shanghai and Hefei, where tickets sold for 980 to 1,280 yuan (US$153 to US$200).

Is it a case of not knowing the right price for the right place?

In one concert earlier this year, she yelled: “New York! New York! Thank you, New York! I love you!” The fans were not very pleased. They were in New Jersey.

 (May 11, 2015)

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BK/JP/CG

EJ Insight writer

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