Date
27 July 2017
G.O.D. boss Douglas Young urges young designers to market their own brands through the internet to reach overseas clients. An online business is also much cheaper to set up than a physical store. Photo: HKEJ
G.O.D. boss Douglas Young urges young designers to market their own brands through the internet to reach overseas clients. An online business is also much cheaper to set up than a physical store. Photo: HKEJ

G.O.D. boss urges govt to provide more support to designers

Known for its nostalgic designs, local homeware and furniture brand G.O.D. is the brainchild of Douglas Young.

Young studied architecture in the UK but chose to establish G.O.D. in 1996 after he returned to Hong Kong.

Although its old Hong Kong designs have drawn a lot of interests from locals and tourists, Young said the company continues to face fresh challenges and a lot of ups and downs even after two decades of operation.

Rental is always a burden. “Twenty years ago, had I not gone into the design business and instead bought retail properties, it would have turned out to be a lot more rewarding financially,” Young told Hong Kong Economic Journal Monthly.

Still, he was lucky to have the support of his family to start his own business at a young age and turned his design ideas into real products.

Young said if our government really wants innovative industry to flourish in Hong Kong, then it must make it easier for the industry to survive and make money.

“We need to control rental growth if Hong Kong wants to become a design hub,” Young said.

The city also needs to provide more space for young designers to enable them to play with different ideas. Opening up some vacant government properties could be a way to do it.

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CG

EJ Insight writer

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