Date
16 January 2017
Alibaba chairman Jack Ma has repeatedly pledged to rid its online shopping malls of counterfeit goods. However, its e-commerce platforms, especially Taobao, continue to be a hotbed of knockoffs of all sorts. Photo: internet
Alibaba chairman Jack Ma has repeatedly pledged to rid its online shopping malls of counterfeit goods. However, its e-commerce platforms, especially Taobao, continue to be a hotbed of knockoffs of all sorts. Photo: internet

Why Taobao customer reviews cannot be trusted

Customers relying on client reviews on Taobao to determine which shop to buy from may want to hear what happened to those who posted negative comments.

One client posted negative reviews about product quality at a certain shop. Soon she was approached by the vendor asking her to erase the review. In return, she was guaranteed a replacement.

“The shop kept calling me non-stop until I said yes,” the client told EJ Insight.

Another client patronized a “haitao” website, which purchases products from overseas on behalf of their customers. She ordered a purse and later found out it was a made-in-China knockoff.

Very much annoyed, she quickly filed a review to complain about it. Like the first customer, the shop contacted her and asked her to remove the review, this time promising a full refund.

There are lots of reports alleging that counterfeit products are being sold in Taobao, as well as stories about Taobao shops creating ghost transactions to make themselves look popular.

Now it seems even the reviews are not trustworthy at all.

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CG

EJ Insight writer

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