Date
17 January 2017
In choosing e-commerce software, e-shop operators should pay attention to how different technologies affect download speeds. Photo: Chinanews
In choosing e-commerce software, e-shop operators should pay attention to how different technologies affect download speeds. Photo: Chinanews

Selling on smartphones: Download speed is key

People are getting used to shopping on their smartphones for the convenience, which means they are also getting impatient and generally expect webpages to download instantly.

Some studies show almost half of mobile users expect a webpage to load in two seconds or less and 40 percent will quit a page if it takes more than three seconds to come up.

In the mobile world, speed is a killer and faster response times mean more business for e-vendors.

This is why companies that rely on e-commerce software to power their online shops should pay more attention to the time aspect.

There are two popular ways to support mobile device nowadays — responsive web and mobile site.

“The responsive web approach can support multiple sets of style sheets so that devices with varying resolutions and dimensions can be optimized,” said Davy Ma, managing director of Media Explorer Ltd. (ME), a Hong Kong-based software developer.

The approach is good for supporting multiple devices including desktops, tablets and smartphones.

It can also be easily adapted to accommodate future mobile devices that are likely to feature higher resolution.

But these advantages come at a price — they slow down the loading process.

“It is because responsive web uses JavaScript and JQuery, which require a web browser to do the webpage rendering so that a higher web browser version and longer loading time is required compared with mobile sites,” Ma said.

Some research puts the potential cost at 7 percent reduction in transactions for a second of delay in page response.

If an e-tailing site draws in US$10,000 of revenue a day, a second would mean US$250,000 in lost income a year.

ASOS, TopShop and ME’s MagicCart use mobile site, Ma said.

Shopline and Shopify are two of the companies that use responsive web technology.

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RA

EJ Insight writer

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