23 October 2016
A man wearing a face mask walks in front of the Pudong financial district amid heavy smog in Shanghai. Photo: Reuters
A man wearing a face mask walks in front of the Pudong financial district amid heavy smog in Shanghai. Photo: Reuters

Tech giants see opportunity in China’s smog

China’s worsening air pollution can only mean one thing for two of the world’s largest technology firms – big business.

IBM and Microsoft, are vying to tap the nascent, fast-growing market for forecasting air quality in the world’s top carbon emitters, Reuters reports.

Beijing is a prime target.

The Chinese capital declared two unprecedented “red alerts” this month — a warning to the city’s 22 million inhabitants that heavy pollution is expected for more than three days.

Such alerts rely on advances in pollution forecasting, increasingly important for Communist Party leaders as they seek improvements in monitoring and managing the country’s notorious smog in response to growing public awareness.

Official interest has also been boosted by China’s preparations to host the Winter Olympics — Beijing’s smog is worse in the colder months — in 2022.

“There is increasing attention to the air quality forecast service,” said Yu Zheng, a researcher at Microsoft.

“More and more people care about this information technology.”

A rudimentary forecast was pioneered by Dustin Grzesik, a US geochemist and former Beijing resident who created, a free website and smartphone app, in 2013 to predict clean air days using publicly available weather data on wind patterns.

“If you can predict the weather, it only takes a few more variables to predict air quality,” said Robert Rohde of Berkeley Earth, a US-based non-profit that maps China’s real-time air pollution.

“Most of the time pollutant emissions don’t vary very rapidly.”

Now, advances in “cognitive computing” — machines programed to improve modeling on their own — allow more sophisticated forecasting software to provide predictions for the air quality index up to 10 days in advance using data on weather, traffic and land use, as well as real-time pollution levels from government monitoring stations and even social media posts.

Both Microsoft and IBM secured their first government clients last year after developing their respective pollution forecasting technologies at their China-based research labs.

Chinese authorities only began releasing real-time levels of PM2.5 — airborne particulate matter under 2.5 microns in diameter that can penetrate deep into the lungs — in 2012, after denouncing the US embassy for publishing its own real-time monitoring data on Twitter.

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