Date
22 May 2017
Women who apologize too much in work emails risk undermining their careers, according to the creator of the Just Not Sorry app.
Women who apologize too much in work emails risk undermining their careers, according to the creator of the Just Not Sorry app.

Don’t say sorry, app reminds women

A new app aims to help women to stop apologizing often, particularly in workplace emails, with the creator claiming that saying sorry too often could undermine people’s careers.

The Just Not Sorry extension, which is downloadable at the Chrome app store, highlights “Just Not Sorry” each time a user types a key word or phrase such as “sorry,” “I think” or “I’m no expert” in email, Reuters noted.

Other red-flag words on the app include “just,” “actually,” “does this make sense?” and “try”, words that make women appear as lacking in confidence.

The app’s creator, a 33-year-old named Tami Reiss, says she came up with “Just Not Sorry” after watching a popular video by comedian Amy Schumer spoofing a panel of accomplished women, all of whom pepper their remarks with endless apologies.

She added that she also was influenced by a widely cited article in the Washington Post that recast famous quotes as they might be said by women in a meeting.

So far, 53,000 users have downloaded the free app, which can be used with Gmail on the Chrome web browser. The app was launched on Dec. 28.

Reiss is the chief executive of Cyrus Innovation, a New York-based software development consultancy.

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FL/RC

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