Netflix Inc.’s video-streaming services went live in more than 130 countries on Wednesday, covering almost the entire globe except China.
The move is part of chief executive Reed Hastings’ global push to counter slowing growth at home, Reuters reported.
Shares of the company, whose popular shows include “Unbreakable Kimmy Schmidt”, “Daredevil” and “Narcos”, rose as much as 8.5 percent to US$116.85, their highest one-day gain in more than four months.
India, Nigeria, Russia and Saudi Arabia were among the major countries where the service was launched, Hastings said at a Consumer Electronics Show keynote in Las Vegas.
“[This is] much sooner and much more ambitious than expected,” Wedbush Securities analyst Michael Pachter said.
Netflix, whose services were available in more than 60 countries before Wednesday’s launch, had previously said it aimed to reach 200 countries by the end of 2016.
However, all shows will not be available immediately to some Netflix fans.
“We’re moving as quickly as we can to have global availability of all the content on Netflix,” Hastings said.
US government restrictions on American companies mean Netflix will not be available in Crimea, North Korea and Syria.
Although plans to enter China have been delayed, the company added simplified and traditional Chinese to the 17 languages it already supports.
– Contact us at [email protected]