Date
20 October 2017
Ai Weiwei is seen with Lego bricks on his face in this undated image taken from his Instagram account. Photo: Reuters/Ai Weiwei Studio
Ai Weiwei is seen with Lego bricks on his face in this undated image taken from his Instagram account. Photo: Reuters/Ai Weiwei Studio

Lego changes bulk buy policy after Ai Weiwei backlash

Lego, maker of the popular toy bricks, has decided to change its policy on bulk purchases following a controversy involving dissident Chinese artist Ai Weiwei.

In a statement, the family-owned Danish company said it will no longer ask customers what they want to use the bricks for.

“Instead, the customers will be asked to make it clear — if they intend to display their Lego creations in public — that the Lego Group does not support or endorse the specific projects,” the company said.

In October last year, Ai accused Lego of censorship when it refused to sell its bricks directly to him.

The company said its policy was to reject requests if it believed the bricks would be used to make a political statement, BBC News reported.

Ai, one of the world’s leading contemporary artists, wanted to use the bricks to make an artwork on political dissidents.

After the issue became known to the public, Ai received thousands of donations of Lego bricks for use in his artwork.

Ai Weiwei blasts Lego ‘censorship’, links new Shanghai Legoland (Oct. 26, 2015)

 

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CG

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