LeTV beat other local television stations to win the exclusive broadcasting rights for the 2018 FIFA World Cup Russia.
Cheng Yizhong, chief executive of LeTV Sports in Hong Kong, said the company gained the rights to broadcast the qualifying tournaments and the final matches from 2016 through to 2018, the Hong Kong Economic Journal reported on Friday.
Television Broadcasts Ltd. (00511.HK), the official broadcaster of the 2014 World Cup finals in Brazil, said LeTV probably won the bidding at an unreasonable cost.
Cheng said the company, which is required to show at least 22 specific matches on free television channels, will discuss the matter with local broadcasters at a later stage.
The qualifying tournaments kicked off in March last year and will end in November 2017, and the final matches will be held from June 14 to July 15, 2018.
LeTV earlier won the exclusive broadcasting right in Hong Kong for the 2016-2017 Barclays Premier League games.
Mok Chiu-tin, LeTV chief executive for the Asia-Pacific region, said the TV station will broadcast about 10,000 games in Hong Kong.
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