Date
25 July 2017
Facebook is bringing sports in real time to its one billion-plus users, making it the world's largest sports stadium. Photo: Internet
Facebook is bringing sports in real time to its one billion-plus users, making it the world's largest sports stadium. Photo: Internet

Facebook about to become world’s largest sports arena

Facebook already has one-seventh of humanity, so if it were a country, it would be dwarfed only by China and India.

But if it were a sports stadium, it would be the world’s biggest, hands down.

It will be — quite soon.

The social network giant is launching a new platform called Facebook Sports Stadium to provide real-time updates on games, popular posts from fans, statistics and commentary from experts, Reuters reports.

“With 650 million sports fans, Facebook is the world’s largest stadium,” the company said in a post.

Facebook, which boasts 1.01 billion active daily users, will be encroaching on Twitter’s territory, like it or not.

The micro-blogging site has long been a popular destination for so-called “live-tweeting” games.

MichaelAaron Flicker, president of XenoPsi, a New York City-based marketing firm, said the new product is Facebook’s attempt at capturing “in the moment” engagement.

“They don’t have that piece of the puzzle,” Flicker said.

“The challenge for Facebook is there are already a lot of communities [like Facebook Sports Stadium]. This is not a unique offering.”

Facebook Sports Stadium covers only American football games and comes ahead of next month’s Super Bowl, on Feb. 7.

But it will support other sports, including basketball and soccer, in the future.

The service can be accessed by searching for an individual game.

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