Date
28 March 2017
Peter Lam is urging the government to boost funding for tourism after arrivals grew just 2.5 percent last year. Photo: CNSA
Peter Lam is urging the government to boost funding for tourism after arrivals grew just 2.5 percent last year. Photo: CNSA

Hong Kong moves to boost tourism after lackluster growth

Hong Kong expects mild growth in tourist numbers this year after a 2.5 percent increase in 2015.

About 59.3 million tourists came to visit last year, the Hong Kong Economic Journal reports, citing preliminary figures from the Hong Kong Tourism Board (HKTB).

Chairman Peter Lam urged the government to increase funding for the industry after it spent HK$90 million (US$11.3 million) last year to promote tourism.

More resources are needed to attract overnight visitors from 20 key markets, executive director Anthony Lau said.

Non-mainlanders are expected to account for 74 percent of those resources, he said.

About 90 percent of funding for tourist promotion in the mainland will target visitors from outside Guangdong province.

Also, HKTB plans to expand key tourism events such as the Hong Kong Wine & Dine Festival.

A light show, dubbed Lumières Hong Kong, is in the pipeline in coordination with a local French cultural group.

And the Hong Kong Cyclothon will be expanded to 50 kilometers, with new tracks planned along Hong Kong Disneyland’s Inspiration Lake.

[Chinese version 中文版]

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