28 October 2016
A good technology should cause the minimum disruption to the existing work flow. Photo: Facebook
A good technology should cause the minimum disruption to the existing work flow. Photo: Facebook

Restaurant app founder shows how to market a new technology

Promotions like bonus points and special offers are a great way of attracting new customers and retaining existing ones. Better if these offerings are tailored to a client’s preferences.

Most restaurants want to do exactly that but it would be unrealistic to count on waiters to remember the kind of food their customers crave and dishes they ordered during their last visit.

A catering veteran surnamed Wong, who has been involved in the design of point of sales systems for the food and beverage industry, saw the opportunity and started Storellet.

After each visit to a restaurant, a customer can accumulate bonus points just by scanning the QR code on the invoice with the Storellet app installed on their handsets.

On the restaurants’ side, they can use the app to reach their clients and pitch promotional dishes or menus based on what clients ordered before.

In just about 10 months, Storellet has already attracted six restaurant brands to join the rewards program. It now has about 150,000 registered users.

The company is planning to roll out its service in other parts of Asia. It has already set up an office in Indonesia.

In an interview with the Hong Kong Economic Journal, Wong shared one tip on selling new technology to business owners—make it idiot-proof and keep changes to a minimum.

A new technology, no matter how useful it might be, stands little chance of success if it is not user-friendly, Wong noted. Risk concern is another key factor stopping people from trying something different.

Bearing those in mind, Storellet is designed in such a way that restaurants that sign up do not need any additional hardware. Their staff do not have to do anything extra either.

Easy implementation is not enough. Business owners demand solutions that are simple, practical, and cheap. 

While pitching the app as a great promotional tool, Wong would also stress the savings it can bring, as member restaurants no longer need to spend money on printing coupons or membership cards.

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EJ Insight writer

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