Hong Kong Television Network Ltd. (HKTV, 01137.HK) says orders at its online mall as well as viewership rose significantly following an advertising campaign in partnership with TV Most.
After the company began airing Monday an ad on TV Most, HKTVmall has been overloaded with orders from some districts, according to Ricky Wong Wai-kay, HKTV chairman.
The orders have been so huge that product deliveries could take up to a week, the Hong Kong Economic Journal quoted Wong as saying.
Wong had commissioned TV Most, an online TV network partly and indirectly owned by One Media Group Ltd. (00426.HK), to produce and launch a commercial advertisement for HKTVmall starting this week.
The commercial purportedly cost a seven-digit figure, given a basic charge of HK$320,000 levied by TV Most, copyright fee for songs incorporated into the ad and compensation for two renowned artists that featured in the ad.
Wong had said earlier that his company may spend up to HK$100 million on advertising campaigns for its online mall HKTVmall.
The TV Most ad has garnered over 40,000 “likes” and more than 20,000 “shares” on social media platform Facebook, according to Wong.
The ad is also said to have helped boost the viewership for HKTV programs, with Wong giving a figure of 1.5 million.
The storyline of the ad is this: Two old-school triad members try to recruit new blood and meet a young internet surfer nicknamed “mouse”. The two members force the young man to join their group but find that they don’t have a chicken to conduct an initiation ceremony.
The young man then shows them how they can go to HKTVmall, buy two frozen chickens and get home delivery for just HK$99.
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