Amazon.com Inc., which opened its first physical bookstore in Seattle in November, plans as many as 400 of them, The Wall Street Journal reported, citing the boss of a large mall operator.
“You’ve got Amazon opening brick-and-mortar bookstores, and their goal is to open, as I understand, 300 to 400,” Sandeep Mathrani, chief executive of General Growth Properties Inc., was quoted as saying on an earnings call with analysts Tuesday.
Barnes & Noble Inc. operates 640 stores, and Books-A-Million Inc. said it had 255 locations last summer.
The Seattle store stocks about 5,000 titles at any one time, compared with millions on the e-commerce giant’s website.
In addition to its single bookstore, Amazon already has a presence in malls operated by Westfield Corp., where it has set up permanent kiosks selling devices, cases and branded apparel.
A spokesman for Amazon declined to comment.
– Contact us at [email protected]