A Facebook campaign by Daimanya Japanese Restaurant (大滿屋日本料理) on the much-talked-about local film Ten Years drew 1,300 comments and 3,400 likes over four days, Apple Daily reported Wednesday.
The restaurant offered visitors to its Facebook page a chance to get a complimentary ticket to the movie, a low-budget production reflecting in five short mini-films Hongkongers’ worries about the increasing influence mainland China is having on their lives.
It said in a post on the social media platform that it will book the entire cinema and treat those who leave a comment on the Facebook page to the film.
A restaurant spokesman surnamed Au said the 11:30 a.m. show on Feb. 7 at a cinema in Kowloon has been booked for up to 97 respondents to see the movie for free.
Au said the company came up with the idea after his boss and colleagues were so touched by the film that they shed tears.
They wanted to share the movie with more people and to support the local production.
He said the fact that Ten Years won a nomination in the Hong Kong Film Awards was another reason the restaurant wanted to give away free tickets.
“Many cinemas have refused to air the film, and many people were unable to get hold of a ticket,” Au said.
“We wanted to do something so people can watch it.”
He stressed that people need not patronize the restaurant to win free tickets.
Au admitted that his company is a little bit worried about supporting the film given the nature of its content, but he said it would like to support local productions.
He said the promotion did not imply that the people who run the restaurant “hate or like a certain group of people”.
The first Facebook post went out on Jan. 29, offering to give away 45 pairs of tickets.
As the response has been overwhelming, Au said his company is considering offering more tickets.
However, since only two cinemas are still showing the film, it will have to work out the logistical details.
Meanwhile, Ten Years, which opened in general release in December, had taken in HK$4.28 million at the box office by Jan. 24.
That amount is now expected to have exceeded HK$5 million, especially after state-owned newspaper Global Times hit out at the movie last month.
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