Date
30 May 2017
The new Apple iPhones are aimed at customers looking for faster devices without upgrading to the far larger iPhone 6s and 6s Plus screen sizes. Photo: Reuters
The new Apple iPhones are aimed at customers looking for faster devices without upgrading to the far larger iPhone 6s and 6s Plus screen sizes. Photo: Reuters

Apple on target for March 15 launch of new iPhones, iPads

Apple Inc. is planning to unveil its next iPhone and iPad models on March 15 and begin sales in the same week.

Apple will introduce a new four-inch iPhone, dubbed iPhone 5se, and a new iPad Air but is unlikely to take pre-orders for the new devices, Reuters reports, citing technology blog 9to5Mac.

The technology giant has hit a trough in iPhone demand.

A 0.4 percent rise in shipments in the fiscal first quarter was the slowest in iPhone sales since the phone was launched in 2007.

The new four-inch iPhone 5se is designed to spur iPhone hardware upgrades for customers seeking faster devices without upgrading to the far larger iPhone 6s and 6s Plus screen sizes.

Apple could not be immediately reached for comment.

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CG/RA

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