Ocean Park, Hong Kong’s popular marine-themed tourist attraction, recorded a 10 percent increase in per capita spending by visitors last year amid a surge in beverage, catering and retail sales, according to its chairman.
The boost came despite a decline in the number of visitors as the park has changed its revenue strategy to reduce the dependence on ticket sales, Leo Kung Lin-cheng said, according to the Hong Kong Economic Journal.
Ocean Park has stepped up promotional activities to attract more visitors from places such as India, the Philippines and Singapore amid a decline in tour groups from mainland China
Visitor numbers from India are said to have jumped 30 percent in 2015 compared to a year ago.
The park, however, witnessed a decline in overall visitor volume during the Lunar New Year holidays this year.
Mainland tour groups were down by double-digits in percentage terms compared to the same holiday season last year, according to the report.
Although the number of local visitors and individual mainlanders has risen over the past six months, the fall in mainland tour groups still cannot be covered.
Ocean Park’s deputy chief executive Matthias Li is of the view that the downtrend in visitor numbers is a cyclical phenomenon and that the situation will improve when the park opens a hotel by the end of next year.
- Contact us at [email protected]