Nike Inc. has unveiled its first power-lacing sneaker, which allows users to make the fit looser or snugger by pressing buttons on the side of the shoe, AP reports.
The world’s largest sportswear firm unveiled the shoe, dubbed HyperAdapt 1.0, in New York this week.
Other innovations include transparent air-filled soles and soccer cleats made from a plastic that prevents mud from sticking to the sole, Reuters reports.
Nike is also launching a new version of its Nike+ running app that offers users preferential access to the hottest new sneakers.
Chief executive Mark Parker said the new version of the app — set to be launched in the US market in June and later elsewhere — will offer a more tailored service, including personalized product recommendations and customized training tips.
“Athletes want more than a dashboard and data – they want a more personal relationship,” he said.
Nike+ users will also have exclusive access to new products such as HyperAdapt 1.0.
The shoe has an in-sole motor that can tighten and loosen laces to respond to an athlete’s motion.
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