Date
23 July 2017
Staff and stars toast ViuTV as it began regular broadcast on Wednesday. Hong Kong's newest TV station is booked solid with advertising in the next two weeks. Photo: HKEJ
Staff and stars toast ViuTV as it began regular broadcast on Wednesday. Hong Kong's newest TV station is booked solid with advertising in the next two weeks. Photo: HKEJ

ViuTV sees solid advertising takeup in first two weeks

Hong Kong’s newest TV station is fully booked with advertising for the next two weeks, mostly on consumer staples and appliances.

ViuTV, a unit of PCCW (00008.HK), began regular broadcast on Wednesday after a six-day trial run, the Hong Kong Economic Journal reports.

The free-to-air station has hired global information and measurement company Nielsen to provide viewership statistics starting next month, general manager Lo Ting-fai said.

Also, the company is in talks with sister pay-TV station now TV on the potential rebroadcast of high-definition programs, Lo said.

In its first 18 hours of programming, ViuTV carried six hours and 45 minutes of news from now TV and 45 minutes of a self-produced reality show.

Meanwhile, Lo said the company is considering buying the broadcast rights to the controversial movie Ten Years, which won Best Movie in the recent Hong Kong Film Awards.

Ten Years is banned in China because of its politically sensitive theme. In Hong Kong, it had a limited general release, with some cinemas refusing to screen it.

Financial Secretary John Tsang said ViuTV came at just the right time in Hong Kong’s cultural and entertainment industry.

[Chinese version中文版]

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