25 March 2019
Red wine is growing more popular in China. Photo: CNSA
Red wine is growing more popular in China. Photo: CNSA

Global wine trade raises glass to rebound in China demand

Wine exporters toasted an upturn in China’s wine consumption in 2015 after a two-year decline, as a growing taste there for reds helped the global trade expand, the International Vine and Wine organisation (OIV) said Monday.

Chinese wine imports jumped 44 percent to 5.5 million hectolitres, while overall consumption in the country grew 3 percent to nearly 16 million hectolitres, Reuters reported.

“Chinese domestic demand was the single biggest contributor, in volume terms, to growth in trade in 2015,” the OIV said in a report.

A decrease in consumption in 2013 and 2014 had been attributed to a government crackdown on lavish gifts.

Last year’s growth showed the enduring popularity of red wine among middle-class Chinese, drawn by what they see as a status symbol also offering health benefits, OIV director general Jean-Marie Aurand said at a news conference in Paris.

The recovery in demand suggested that a destocking phase in the Chinese market was over, he said.

The improved trend in China, the world’s fifth-largest wine consumer, helped global trade rise nearly 2 percent in volume to 104.3 million hectolitres and 10.6 percent in value terms to 28.3 billion euros (US$32 billion), the OIV said.

– Contact us at [email protected]


EJI Weekly Newsletter

Please click here to unsubscribe