Gucci has apologized to its Hong Kong customers for its recent action over branded paper shoes used in ceremonial burning.
The company said it regrets any misunderstandings, adding it remains “committed to working closely within our local communities”.
It said it issued the letters to six funeral shops selling Gucci-branded paper products as part of its global intellectual property protection efforts.
Gucci threatened legal action, saying the products infringe its trademark, and demanded the shops reveal their suppliers, according to reports.
In a statement issued jointly with parent Kering Group Friday, Gucci said it has “the utmost respect” for Hong Kong’s funeral traditions.
“We trust that the funeral store owners did not have the intention to infringe Gucci’s trademark. Accordingly, we did not suggest any legal action or compensation,” the statement said.
Kering develops a line of luxury products including Bottega Veneta, Saint Laurent, Alexander McQueen and Balenciaga.
It also owns sports and lifestyle brands Puma, Volcom and Cobra.
Gucci warns funeral accessory shops over branded paper shoes (April 28, 2016)
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