Excitement is building around the Rio Olympic Games this summer and people will channel that frenzy into mobile.
The Games are firing enthusiasm in 72 percent of people surveyed for Facebook by research group GfK.
They are equally enthusiastic about Brazil despite its mounting financial worries, political instability and the Zika virus.
About 64 percent of enthusiasts globally plan to use a mobile device to follow the Olympics.
The shift to smartphones means people will experience the Games on their own terms.
Track and field fans won’t have to sprint to the TV for the latest stats. Gymnastics lovers will have the flexibility to catch up on routines anytime, anywhere.
In turn, marketers looking to connect with the international community will need to put some muscle behind their mobile presence and keep campaigns running around the clock, Facebook said.
Thanks to mobile, the opening ceremonies will be more open than ever.
People all over the world will have unprecedented access to every moment.
The survey showed that people in 17 countries are rooting for unity over individual glory.
About 75 percent of people aged 26 to 35 are most enthusiastic about the Rio Games, followed by those between 18 and 25 at 74 percent.
That compares with 69 percent of people aged 36 to 55, of whom 76 percent are men and 68 percent women.
Football is the top sport among men and gymnastics is the favorite event for women.
Some Olympic fans are families, more than half of which are parents.
About 39 percent are single and 30 percent will watch the events alone.
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