Date
11 December 2017
Listerine has removed promotional materials featuring Denise Ho from drugstores. Photos: Facebook/HOCC, Listerine
Listerine has removed promotional materials featuring Denise Ho from drugstores. Photos: Facebook/HOCC, Listerine

Listerine joins Lancôme in cutting ties with singer Denise Ho

Listerine has removed promotional materials featuring local singer Denise Ho Wan-see for its mouthwash products, Apple Daily reported Friday.

Earlier this month, French cosmetics brand Lancôme canceled a promotional event featuring Ho. 

The US mouthwash brand said its decision was not an ad hoc one.

Listerine, a brand owned by Johnson & Johnson Consumer Inc., said there was no change to its product promotion plans, which are entering a new phase this week and will feature new promotional themes and messages.

The decision prompted speculation that Listerine is dropping Ho because of pressure from the mainland government and consumers over the singer’s pro-democracy stance.

Ho was an outspoken advocate of Hong Kong’s Occupy movement in 2014.

Listerine had appointed Ho as its brand ambassador and stood by her on its Facebook page recently in the wake of Lancôme’s decision to terminate its cooperation with the Cantopop singer.

News website hk01.com reported that promotional standees and signage featuring Ho at drugstore chains such as Watsons and Mannings had been removed as early as this Monday.

Ho has yet to make a response.

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EL/AC/FL

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