A bank president in northen China’s Shanxi province has been sacked after a video of a spanking incident at a coaching seminar went viral.
Chen Xiaofei was fired by the supervisory board of Changzhi Zhangze Rural Commercial Bank after the incident sparked a storm of controversy, the standnews.com reports.
The 60-second clip shows four male and four female trainees being repeatedly hit in the buttock by a stick-wielding man, purportedly for poor performance.
Sixteen male participants were also punished for the same reason but the incident was not shown on the video, according to sina.com.
The bank demanded an apology from the coach, a self-styled scholar from Beijing University and Tsinghua University named Jiang Yan.
Jiang defended his methods, saying they were developed after years of study.
He said the punishment, which included head shaving — sometimes shaving only half of the head — is effective in achieving self-consciousness.
Jiang apologized on weibo but said four of the trainees in the video did not want an apology from him.
The clip went viral on the internet after it was picked up by state media. Weibo fans had a field day picking it apart.
Jiang’s company charges 300,000 yuan (US$45,570) for a corporate coaching course which promises to motivate staff to tackle new challenges, according to yicai.com.
The bank has cancelled Jiang’s contract.
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