Date
23 May 2017
Investors’ excitement about Pokémon Go has been tempered by Nintendo’s statement that the game won't lift its earnings in a substantial way. Photo: Internet
Investors’ excitement about Pokémon Go has been tempered by Nintendo’s statement that the game won't lift its earnings in a substantial way. Photo: Internet

Why it’s hard to escape the Pokémon fever

I am used to colleagues discussing major soccer matches overnight, or commenting on the latest hit movie, but since when has video gaming been such an important part of daily life?

Following the long-awaited arrival of Pokémon Go in Hong Kong Monday, people of all ages are embracing the latest craze from Japanese video gaming firm Nintendo.

Some have turned the chase of Pokémon into a personal quest of the Holy Grail.

Even if you have no desire to play it, you would be hard pressed to avoid people swapping their Pokémon experience and tips.

In the next few months, local game forums will be jammed with posts about the best locations to find Pokémon characters, complete with tips on how to get them.

Ironically, all that frenzy is not helping the company.

Nintendo shares took a beating on Monday after the company said last week that the Pokemon phenomenon would have little impact on its bottom line.

The game was developed by US firm Niantic. Nintendo gets licensing and other fees through its 32 percent-owned Pokémon Co.

The fact that Nintendo sees no need to revise its earnings outlook for the time being was enough to dash investor hopes and hammer the stock price.

But some analysts remain upbeat about the future contribution from the hit game, as well as from other Nintendo mobile phone apps in the pipeline.

Others say the recent stock rally — before Monday’s 18 percent fall — has already priced in all the good news.

Nintendo shares bounced back moderately Tuesday morning, with the stock last quoted at 23,385 yen.

Still, the counter has gone up more than 50 percent since the release of Pokémon earlier this month.

– Contact us at [email protected]

RA

EJ Insight writer

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