Date
28 July 2017
CEO Tim Cook said Apple will build a research and development center in China by the end of the year. Photo: Bloomberg
CEO Tim Cook said Apple will build a research and development center in China by the end of the year. Photo: Bloomberg

Apple to boost China investments as demand slows

Apple Inc. will boost its investment in China and build its first Asia-Pacific research and development center in the country, chief executive Tim Cook said.

Cook made the pledge during a trip to China, at least his second in four months, as demand for Apple’s iPhones has plummeted in the world’s second-largest economy and the government remains wary about foreign technology, Reuters reports.

Apple’s new research and development center will be built by the end of the year, Cook told Vice Premier Zhang Gaoli, according to Chinese state broadcaster CCTV.

The center will unite Apple’s engineering and operations teams in China and is also intended to deepen the company’s ties to partners and universities.

Apple’s announcement came after the head of China’s industry and technology regulator in May told Cook he hoped Apple could deepen its cooperation with the country in research and development and stressed information security.

Sales in Greater China, once touted as Apple’s next growth engine, decreased by one-third in its fiscal third quarter, after having more than doubled a year earlier. 

China’s slowing economy is stoking concerns about Apple’s prospects there.

The company’s online stores for iBooks and movies closed in the country after Beijing in March imposed strict curbs on online publishing, particularly for foreign firms.

Apple has lost intellectual property battles in China and faces anti-US sentiment from Chinese consumers.

In May, Apple announced a US$1 billion deal with ride-hailing app Didi Chuxing, a move many experts saw as an attempt to curry favor with Beijing.

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CG

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