Twitter Inc. is expected to field bids this week for the acquisition of the social-media platform.
Among the bidders is Salesforce.com Inc., the cloud-based services provider whose recent approach to Twitter helped kick off the bidding process, the Wall Street Journal reports.
Salesforce chief executive Marc Benioff sees the popular messaging service as an “unpolished jewel” with untapped potential in advertising, e-commerce and other data-rich applications, the newspaper said.
But he may have to compete with Alphabet Inc.’s Google, which is also planning to bid, and media giant Walt Disney Co., which has been considering its own offer, the Journal said, citing sources familiar with the matter.
Twitter could cost more than US$20 billion, or more than a third of Salesforce’s roughly US$49 billion market value, the report said.
But that would be quite affordable for Google, whose parent has a market value of more than US$500 billion.
Disney, meanwhile, has a market capitalization of nearly US$150 billion, it added.
But there’s a possibility that none of the bids will be satisfactory enough to entice Twitter to sell, the newspaper said.
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