Date
19 October 2017
There are conventional (left) and creative ways of advertising a space for rent. Photos: HKEJ, Facebook/Konglish Daily
There are conventional (left) and creative ways of advertising a space for rent. Photos: HKEJ, Facebook/Konglish Daily

Estate agent uses ‘Kongish’ humor to lure tenants

In these times of weak retail sales, an estate agent relied on creativity and humor to come up with an unconventional way of promoting a shop space in Central for lease. It worked.

Using “Kongish”, or Hong Kong English, the real estate agency put up the words “Wong Po Jill Joe” on an overhead signage outside the empty shop, Headline Daily reports.

The words are incomprehensible for most English speakers, but when one utters the phrase, they sound very similar to “prime shop space for lease” in Cantonese.

Underneath the notice, which was in big black letters on a yellow background, are the English words “For Lease” and a contact number.

A picture of the creative promotional signage was uploaded to a Facebook page called “Kongish Daily”.

The real estate agency said the idea came from David Fong Man-hung, manager director of Hip Shing Hong (Holdings) Co. Ltd., who thought the conventional ways of advertising for shop leases were too boring.

Like it or not, the gimmick works. The 587-square-foot shop on 22 Wellington Street was able to get a tenant right away, Apple Daily said.

Many netizens gave the “Kongish” notice the thumbs-up, saying its funny and innovative concept was effective in attracting eyeballs.

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