Amazon.com Inc. has launched a full-fledged music streaming service with subscriptions as low as US$3.99 per month for owners of its Amazon Echo speaker.
The new streaming service, Amazon Music Unlimited, lets users access a vast catalog of songs on demand, similar to Spotify and Apple Music, Reuters reports.
Subscriptions to play music on the Echo cost US$3.99 per month; for access beyond that device, subscriptions cost US$7.99 a month for members of Amazon’s Prime shipping and video service and US$9.99 for non-members, the news agency said.
Amazon will continue to offer Prime members a limited streaming service for free.
The Echo is a smart speaker that responds to voice commands.
It has become a surprise hit after its release last year.
The company believes such smart home devices will be a key source of growth for the music industry, said Steve Boom, vice president of Amazon Music.
“The first phase of growth [in music streaming] was driven almost entirely by smartphones,” he said in an interview.
“We believe pretty strongly that the next phase of growth in streaming is going to come from the home.”
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