Twitter, one of world’s most popular micro-blogging platforms, is upgrading some features to combat cyber-bullying and help users block hateful and violent messages.
The company said Tuesday that it will expand the “mute” option to allow users to block tweets based on keywords, phrases and the content of conversations from a user’s notifications, Reuters reports.
The “mute” option currently allows users to block tweets from accounts.
The change will be rolled out to all users in the coming days.
The upgrade comes as the US-based firm has been facing criticism for not doing enough to curb abusive behavior on its site.
Twitter said it will provide “a more direct way” for users to flag abusive content.
It also said that it has beefed up internal controls to help it deal more effectively on abusive conduct reported by users.
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