Date
28 March 2017
Kickboxing and yoga are getting increasingly popular with women looking to lose weight or keep fit. Photo: Internet
Kickboxing and yoga are getting increasingly popular with women looking to lose weight or keep fit. Photo: Internet

Growing fitness culture energizes sports goods sector

Hongkongers’ obsession with health and fitness has led to the growing popularity of different exercises. Traditionally a male activity, sports are now very much a part of life for many women and kids.

Yoga, kickboxing, aqua fitness, wall climbing, even Latin dances: the dizzying variety of sports and the number of participants bring a bonanza to local sportswear and gadgets makers.

Skidless yoga mats, rubber bands, barbells, hip scarves and finger cymbals have all seen a jump in sales, a Hong Kong Trade Development Council report said.

Some local makers are devoted to building their own brands, backed by research spending, like Nikko, Super-X and Neil Pryde.

But lots of contract makers in accessories, sports apparel and footwear will also benefit greatly as consumers snap up products from global brands like Reebok, Nike, Adidas, Umbro, Timberland and Quiksilver, to which they are suppliers.

Agents and distributors are enjoying the party as well.

Last year, major retailer Tenny Pang used the weak leasing market to open a mega 7,000 square foot Nike running outlet that sits next to the head office of Hang Seng Bank. He told the Hong Kong Economic Journal Monthly the new shop is already spinning profit.

The best thing about the business is that sports apparel and footwear wear out fast. At the same time, Hongkongers are also getting more demanding and particular about the style and functionalities of sportswear and equipment, Pang said.

– Contact us at [email protected]

CG

EJ Insight writer

EJI Weekly Newsletter

Please click here to unsubscribe