Date
8 December 2016
Apple's iPhone 8 is expected to come with OLED display, offering better resolution. Photo: Bloomberg
Apple's iPhone 8 is expected to come with OLED display, offering better resolution. Photo: Bloomberg

Apple eyes OLED display phone launch next year: WSJ

Apple Inc. could roll out an iPhone with curved OLED screen as soon as next year, the Wall Street Journal reports, citing sources familiar with the matter.

The Cupertino-based tech giant has asked its suppliers to boost output of thinner organic light-emitting displays (OLED) and submit prototype screens, the paper says.

In a bid to differentiate its models, Apple wants the screens to have better resolution compared to the phones from rival Samsung Electronics, according to the report.

An iPhone with an OLED screen could be introduced as one of several models to be unveiled, sources were quoted as saying.

The new phone would come with a higher price tag as OLED displays are more expensive to produce.

The plan for the new phone comes as Apple has been battling slowing smartphone sales and is under pressure to deliver a new hit device when the iPhone marks its 10th anniversary next year.

Apple will likely rely on Samsung for most of its initial OLED needs but it wants LG Display, Japan Display and Sharp to ramp up production to have supplies ready for 2018, the report said.

Samsung Display Co., a unit of Samsung Electronics, currently dominates the market for smartphone OLED screens, which are thinner, lighter and allow for flexible designs.

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