Google is stepping up efforts to get India’s small businesses online as technology giant seeks to win more users in the world’s second most populous nation.
Chief Executive Sundar Pichai said Wednesday that Google will launch later this year a tool that allows owners of small businesses that are now offline to create mobile-friendly websites for free, the Wall Street Journal reports.
India will be the first country to get access to the feature, which will then be rolled out to other nations.
“India shapes how we develop products in so many ways, big and small,” Pichai was quoted as saying at an entrepreneurs conference in New Delhi.
Google has added more staff locally and executives have been spending more time in the country, he said.
According to Google, nearly three quarters of India’s 51 million small businesses currently lack a web presence.
Google is also partnering with an Indian business organization to provide entrepreneurs with training in skills like reaching prospective customers via mobile devices, Pichai said.
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