Date
14 December 2017
People can be seen relaxing in beds and sofas on display at MUJI's flagship store in Shanghai. Photos: mp.weixin, qq.com
People can be seen relaxing in beds and sofas on display at MUJI's flagship store in Shanghai. Photos: mp.weixin, qq.com

MUJI Shanghai falls victim to customers who feel much at home

Japanese retail chain Mujirushi Ryohin, better known internationally as MUJI, takes pride in the clean setting and minimalistic design of its stores.

But its flagship store in Shanghai is in danger of losing that distinctive aura because of the uncouth behavior of some of its customers, Apple Daily reports.

MUJI’s largest outlet in China, located along Huaihai Road, now often looks like a cheap, untidy discount store that has been trashed by bargain hunters.

In photos of the store posted on social media, one can see clothes stuffed on the racks in a haphazard fashion after customers have tried them on, while cosmetic products are turned into an unsightly mess on the shelves.

At the stationery section, graffiti can be seen on notebooks for sale.

At the furniture section, people can be seen lying on beds and sofas on display, ignoring signs that ask them not to do so.

Employees also complain of customers who steal samples of various products.

A netizen remarked that MUJI has become just like furniture retailer IKEA, which many people treat as a place for relaxation rather than a place to shop.

Asked if it’s proper for customers to feel very much at home in the store, a middle-aged woman told the Shanghai Morning Post that there is nothing wrong with that, especially since everyone is doing it.

MUJI China has so far not responded to media inquiries about what it plans to do with customers who display improper behavior inside its stores.

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TL/AC/CG

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