Date
15 December 2017
The Verizon logo is seen on one of their retail stores in San Diego, California. Verizon conducted brand studies and found that Yahoo's reputation was holding up after the hacks. Photo: Reuters
The Verizon logo is seen on one of their retail stores in San Diego, California. Verizon conducted brand studies and found that Yahoo's reputation was holding up after the hacks. Photo: Reuters

Verizon, Yahoo agree to lowered US$4.48 bln deal

Verizon Communications Inc. said it would buy Yahoo Inc.’s core business for US$4.48 billion, lowering its original offer by US$350 million in the wake of two massive cyber attacks at the internet company.

The closing of the deal, first announced in July, had been delayed as the companies assessed the fallout from two data breaches that Yahoo disclosed last year, Reuters reports.

The No. 1 US wireless carrier had been trying to persuade Yahoo to amend the terms of the agreement following the attacks.

Verizon and Yahoo signed the deal on Sunday evening after weeks of talks that included calls with Yahoo chief executive Marissa Mayer and a meeting between Verizon CEO Lowell McAdam and Yahoo director Tom McInerney in New York earlier this month to agree on the amount of the price reduction, a person involved in the talks said.

The two sides had an agreement in principle about a week earlier that included a liability sharing agreement, something that Verizon decided early on that it needed to reach a deal.

Verizon conducted brand studies and found that Yahoo’s reputation was holding up after the hacks, the person said.

The company decided to proceed in part because it continued to believe that the deal made strategic sense and that users were loyal and engaged.

The companies said on Tuesday they expect the deal to close in the second quarter. The data breach may delay some integration of Yahoo with Verizon after the closing, the person said.

The deal brings to Verizon Yahoo’s more than one billion users and a wealth of data it can use to offer more targeted advertising.

Verizon will combine Yahoo’s advertising technology tools as well as its search, e-mail and messenger assets with its AOL unit, purchased for US$4.4 billion in 2015.

– Contact us at [email protected]

RA/

EJI Weekly Newsletter

Please click here to unsubscribe