Airbnb, the online marketplace that enables people to rent short-term lodging, has invited some of the owners of properties listed on its service to attend executive board meetings and offered them more direct contact with its chief executive.
In an event held at the firm’s San Francisco headquarters on Tuesday, CEO Brian Chesky announced that he will have more direct communication with “hosts” through periodic emails and quarterly Facebook Live events, Reuters reports.
At the gathering which was attended by dozens of Airbnb hosts from across the world, Chesky added that Airbnb will create an advisory board made up of hosts, and will invite certain hosts to one board meeting a year, the report said.
The decisions represent an attempt to give the people vital to the company’s success a greater say in how it is run.
Airbnb depends on the loyalty and advocacy of its hosts – people who rent out their homes and apartments through the company’s website – in its battles with regulators in cities across the globe.
Unlike the guests that use Airbnb, hosts are usually voters and taxpayers in their communities, and have more sway with elected officials, Reuters noted.
Airbnb has faced opposition from local governments and the established hospitality industry in many places, just as ride-hailing service Uber has faced opposition from local regulators and existing taxi services.
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